Our People

Loren & Lisa Poncia

Loren & Lisa Poncia

Owners

Born and raised in Tomales, Loren follows in the footsteps of his parents, Al and Cathie Poncia, as the 4th generation of his family to steward their land. A graduate of Cal Poly, San Luis Obispo, with a major in Dairy Science and Ag Business, Loren always dreamed of coming back to the ranch to pursue his passion in agriculture. He oversees the entire ranching operation, and spends countless hours carefully studying genetics with the goal of raising grass-fed and finished beef that is tender, well-marbled, and tastes just as good as, if not better than, grain finished meat. According to our customers, his hard work has paid off!

Lisa grew up in Southern California, far from the world of Agriculture, and met Loren while they were both students at Cal Poly, San Luis Obispo. In addition to being an attorney with a thriving law practice, she manages the operations side of the ranch business.

Josh Cowden

Josh Cowden

Sales Manager

Born and raised on his family's farm in Bath County, Virginia, Josh manages the meat inventory and distribution side of our business. Josh is always happy to talk to you about what cut of meat will make your next meal extraordinary.

Jamie Charles

Jamie Charles

Account and Marketing Manager

Jamie, a Sonoma County native, helps us manage our wholesale accounts, logistics, and works on marketing initiatives.

Colette Quinn

Colette Quinn

Business Office

Colette keeps things moving right along at our business office and jumps in at events and customer sites as necessary.

Maddie Perry

Maddie Perry

Farmer's Market and Jill-of-all-Trades

Maddie comes to us via studying Agriculture and Animal Science at Cal Poly, SLO. She manages the farmer's markets, organic and other certifications, and works on all sorts of initiatives and projects around the ranch and business office.

Katie Kraft

Katie Kraft

Venue Manager

Katie is responsible for previewing, scheduling and coordinating ranch events, and managing on-site rental properties.

Effrain Munoz

Effrain Munoz

Ranch Manager

Effrain is our right-hand man, and assists Loren in overseeing daily animal care and land management.

Oscar Rojas

Oscar Rojas

Ranch Manager

Karen Pavone

Karen Pavone

Community Manager & Photographer

Karen is a professional copywriter, photographer, and social media strategist. She helps us craft our written content, manages our social platforms, and captures the people, animals, and landscape of our ranch through her lens.

Itta Gonzalez

Itta Gonzalez

Shipping Coordinator

Itta coordinates the customer service and fulfillment of online orders. If you are looking for amazing meat to be shipped to your door, Itta is the woman to help you with this!

Our Story

Our Story

Honesty, integrity, and transparency are cornerstones of our fourth generation family ranch. We work in sync with Mother Nature, and are committed to progressive carbon farming practices that fight climate change and enhance our ecosystems.

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