Loren & Lisa Poncia
Born and raised in Tomales, Loren follows in the footsteps of his parents, Al and Cathie Poncia, as the 4th generation of his family to steward their land. A graduate of Cal Poly, San Luis Obispo, with a major in Dairy Science and Ag Business, Loren always dreamed of coming back to the ranch to pursue his passion in agriculture. He oversees the entire ranching operation, and spends countless hours carefully studying genetics with the goal of raising grass-fed and finished beef that is tender, well-marbled, and tastes just as good as, if not better than, grain finished meat. According to our customers, his hard work has paid off!
Lisa grew up in Southern California, far from the world of Agriculture, and met Loren while they were both students at Cal Poly, San Luis Obispo. In addition to being an attorney with a thriving law practice, she manages the operations side of the ranch business.
Born and raised on his family's farm in Bath County, Virginia, Josh manages the meat inventory and distribution side of our business, as well as our Sunday farmers market booth at the Marin County Civic Center. Josh is always happy to talk to you about what cut of meat will make your next meal extraordinary.
Alissa is responsible for previewing, scheduling and coordinating ranch events, and managing on-site rental properties. She worked in restaurants in San Francisco for many years before becoming interested in the other side of the food system. She moved to the North Bay, and began managing grazing herds of cattle and sheep, as well as catering and producing local events. She loves planning memorable experiences for the wide variety of events hosted at the ranch.
Effrain is our right-hand man, and assists Loren in overseeing daily animal care and land management.
Karen is a professional copywriter, photographer, and social media strategist. She helps us craft our written content, manages our social platforms, and captures the people, animals, and landscape of our ranch through her lens.
Courtney comes to us with a diverse background as a marketing specialist. She works closely with our team on brand strategy and various aspects of marketing.